To pull a quote from the Silicon Valley Bank 2019 State of the Wine Industry Report,
“The factors leading to the success of wineries over the last 20 years will not enable those wineries to sustain those successes. This means that the winning sales strategies being leveraged today will slowly prove fallible tomorrow.”
To pull a quote from my 30 year-old sister-in-law, “I don’t care what your dirt is made out of.”
When people drive up from San Francisco to visit your winery, they will typically visit 3 other wineries in the same day. What are you doing to make sure your winery is the one they’ll remember?