The wine industry is about to see a change. And unless you’ve done the work ahead of time, it won’t be the good kind of change. While wineries are increasingly and happily embracing the Direct-To-Consumer channel, our tasting room visitors are becoming increasingly disenchanted by the experiences they’re having.
The numbers for tasting room visits per winery in Sonoma and Napa counties are down again for the third straight year, and we hear more and more anecdotes of visitors to wine country feeling that they never need to return.
Your visitors may not care all that much about what your dirt is made of — or maybe they do — but in any case, it’s not what they’ll remember about you. It’s not what really makes you lead your category. When your visitors tell their friends over a bottle of your wine that your’s is the third generation of winemakers in your family, is this going to make them buy a bottle?
Your winery’s visitors came for an unforgettable experience. Is your story one that they’ll remember and share?
Making Your Story Connect With Your Audience
There’s a lot more to story telling than simply recounting a timeline or a list of details.
For your audience to truly connect with your brand, they have to feel something. Your story needs to come alive for your audience.
Has anyone ever told a first-date that the wine they’re drinking was grown on Clone 667? Does anyone really care if you’re the oldest family-owned winery in Whoville?
These details are simply not meaningful enough to stir anyone’s emotions.
When you’re ready to create a story that connects people with your winery, take a moment to get in touch. We’ll help you with the story, we’ll help everyone on your team deliver your story, and we’ll help you get your story shared.