Making wine is an art, but the hard part is selling it.
Did you know that search engines reward web sites that have fresh, quality content and are updated frequently? The reason for this is that search engines want to present the most relevant and up-to-date web sites in their search results. You’ll find that the wineries who perform exceedingly well in search rankings have a well-thought Content Strategy in place. That is, a structured approach to developing web content covering topics that their audience cares about and searches for.
You’ve undoubtedly heard the term SEO, which stands for Search Engine Optimization, but it’s unlikely that you’ve had the time to understand how to implement it effectively for your winery’s website. Today, effective SEO for wineries is tightly linked with content strategy. If you want your winery’s website to rank well in search engine results pages, delivering new customers to you from markets you haven’t even considered, you need to be writing relevant, quality content every week.
Being able to update your website with fresh content allows you to continue attracting new visitors to your site, but it also keeps your existing customers engaged.
How a Content Strategy Brings Qualified Traffic to Your Winery’s Website
Are you ready to improve your web site’s effectiveness?
Let’s be honest: the general state of winery websites is pretty bad — which means your site can be made to stand out. It means your site can climb the search rankings and appear in more search results. And it means that your site can begin to convert more visitors into customers.
It’s easy to get started. Select the content plan that best suits your needs. You’ll find that the price of our content starter package can be recouped by the sale of just a single case of wine, and it keeps working for years to come.