Wineries that struggle with being noticed and being remembered are often saying the same thing as thousands of other wineries; “We are a small, family-owned winery producing small batches of natural/organic/artisan wine as an expression of the local terroir.” It’s hard to be memorable if you’re making yourself sound the same as everyone else on the block.
Understanding your category, finding your voice, and standing out from all the others is your ticket out of the daily struggle of “How do we schlepp more cases of wine?” Wouldn’t things be a lot easier if you were only competing with a dozen other wineries instead of ten thousand?
We help you with the market research, the competitive analysis, understanding the industry trends, and developing a strategy for how you can define yourself as a standalone in your category, leaving “everyone else” to fight for the scraps. Drop us a line, or read more about positioning your winery or crafting your story.
You may have noticed there’s a lot of marketing out there! It’s challenging devising clever ways to get the word out week after week, especially when there are literally thousands of wineries all trying to do the same thing.
Broadcasting your message is not simply making sure that you send an email out to your entire list every week. It’s about knowing your audience, being where they like to hang out, and being relevant to them.
The tricky part for wineries is having the marketing people who can jump in anywhere — whether it’s throwing together a landing page, increasing open rates on emails, print design, content writing … whatever — and communicate like they live there. We can do that! We can fill in the gaps in your marketing team, providing a measurable return on your marketing dollars, paying for itself many times over.