Viticulture is fascinating. And don’t even get me started on fermentation!
But your customers struggle to remember the name of the last winery they visited, or to tell one wine from another. If you really want to have some fun with your guests, start talking about alluvial fans and then watch their faces go blank! Such a hoot! Or even better, tell them that you’re a small, family-owned winery making small batches of wine that is a unique expression of your terrior! Priceless!
Defining how you stand out is the fist step in becoming memorable.