How do you describe your winery? Are you a small, family-owned winery producing wines that seek to express the unique terrior of your vineyards? That’s pretty good, but isn’t that what everyone else is too? With over 4,500 wineries in California alone, how can you possibly hope to stand out?
Sure, sure, what you put into the bottle matters, but are they going to remember you, your label, your nuanced palette, your delicate huckleberry aroma with notes of violin in the background, the next day when the empty bottle has been tossed into the recycling bin?
If it feels that your marketing efforts aren’t paying off, if you feel like you’re running out of ideas for how to say the same thing, then it might be time to make a change. If you want your customers to stick around, talk about you to their friends, read all your emails, and keep buying your wines … there’s good news! There’s more that you can do.
Positioning your winery is about defining your category, that space where you are the best at what you do, and then owning it. It gets tricky though. Are you the only winery in California producing naturally made Zweigelt in the true Austrian style? There might not be enough people who care about that. That’s where the number-crunching comes in.
We help you determine whether you’re competing within the space that makes sense for you — your winery, your size, your winery’s own particular personality, and your goals. We know this sounds like a bunch of blah-blah-blah, but it’s really quite methodical. We’ll walk you through the entire process.