There’s always a lot going on in a winery. It’s just expected that everyone wears a lot of hats. If you’re lucky enough to have your own dedicated marketing personnel, there’s still a lot going on! Every communication is an opportunity to strengthen the brand, or, unfortunately, to do damage. Nobody enjoys seeing something get printed with typos, or that is poorly branded, or just plain old dull. That’s why, even though we’ve designed thousands of print pieces, we never treat a print project as a slam dunk. We use a process every step of the way, from gathering information from stakeholders in the beginning, to proof reading and press checks at the end.
Did you know that your wine club members’ perception of the value of their membership is based quite significantly on how they judge your winery’s print materials?
It’s true! The quality and personality of the design of your event invitations will influence whether people will consider your event to be worth the cost (both time and money), and the design of your tasting room menus actually shapes the kind of experience your guests have while visiting your winery. Wine club inserts, corporate gift brochures, POS materials, data sheets, postcards, promotional offers … they all shape your audience’s perception of your brand, and —and get this: YOUR WINE. With how fiercely competitive the wine industry is today, you definitely do not want to be producing ordinary, easily forgettable, printed pieces for your winery.
Surprising, but true: there’s a process to design. Effective design is that which finds an elegant solution to the design challenge.
Our design process is not based in ego — we’ll provide a complete scope, estimate, and timeline before we begin. We can take care of printing for you, or we can simply send you all the print-ready files for you to send to your own printer.
Do you have a print piece that is important to your winery? Drop us a line and we can discuss ideas for how to create it for more successful outcomes.
Is your team facing a large design deliverable? Don’t leave its success to chance — instead, approach the process strategically by first downloading the free Winery Creative Brief Template: