You’re facing a lot of competition, and most of your customers have trouble telling one wine from another. The number of wineries is increasing every year, while the number of visitors to each tasting room is decreasing. The demographics are changing, with your biggest spenders, baby-boomers, now cutting back on their wine consumption, while their children, millennials, definitely wouldn’t be caught dead drinking the Merlot their dad drinks. And they just don’t care what your dirt is made of.
To pull a quote from the Silicon Valley Bank 2019 State of the Wine Industry Report,
“The factors leading to the success of wineries over the last 20 years will not enable those wineries to sustain those successes. This means that the winning sales strategies being leveraged today will slowly prove fallible tomorrow.”
Depending on whether you’re a winemaker/owner, a marketing manager, or you manage a wine club or DtC department, there are different approaches you should be taking to engage your audiences and develop your relationship with them. In every case, the goal is to build long-term loyalty towards your winery, and that is our #1 focus.
Hey, guess what? Running a winery profitably is not a slam-dunk. Winery marketing is tough, and carrying the required talent to cover all the bases can be insurmountable. Our team has the breadth of experience, and the depth of talent to provide you with the expertise you need. We step in at the drop of a hat and ramp up quickly to get your message out to your audience effectively.
We’re here for you. Whether you’re a single-person operation who just, for now anyway, needs someone to get you pointed in the right direction so you don’t end up wasting your money, or you’re well established with a marketing department but are seeing diminishing returns on your efforts, we can make a difference. Take some time and read how we approach Positioning or Story-Telling and then take a moment to get in touch. We’re very easy to talk to.