Profit margins for wine clubs are the highest of direct sales, reaching as high as 50%, but your wine club faces fierce competition.
According to Fast Company Magazine, “Design is a sustainable competitive advantage.” Forbes Magazine wrote “All businesses, no matter what they make or sell, should recognize the power and financial value of good design.”
Considering the value of your wine club members to your winery’s bottom line, It is imperative that your wine club’s marketing be compelling and on-brand, but most importantly, that is is relevant to your winery’s audiences.
Here are some of the ways we can help:
Wine Club Email Strategy
Emails to your wine club members, your winery’s most treasured customers, should be personal, respectful, and always focused on making the relationship stronger. We nurture this valuable communication channel by taking a long-range approach that is focused on building engagement and loyalty over the years.
Custom Landing Pages
Landing pages, the least-understood component of an online or even an overall marketing strategy, are possibly also the most powerful. Your website visitors have something very specific in mind that they expect to see when arriving at your site. If they don’t see it — POOF! — they’re gone.
Wine Club Content Writing
Your wine club members want to feel like you know them. Your content, your email blasts, your individual email communications explaining why there were tartrates in the bottle, your website’s member pages — every communication to members — needs to communicate that they have a personal connection to someone on the inside. Our content writing service for wine clubs focuses exactly on that.
Website Visitor Flow
Pages on your website likely vary in their effectiveness, with some pages causing web visitors to want to know more about you, while other pages may turn people off, causing them to click away from your website. We use tools to help interpret the data, then help you restructure your site for better interactions.
Wine Club Email Design
Every email you send to your wine club members is an invitation for your members to reevaluate the worth of your wine club. Sourcing and creating fresh imagery and writing worthwhile content takes considerable time and attention to detail, but if done well, it builds brand loyalty, increasing the value of this communications channel.
Printed Wine Club Inserts
Printed wine club inserts are an opportunity to develop a story around your wines that is very often missed by wineries who view them as little more than a basic requirement to list pH, alcohol level, and a boilerplate collection of descriptors taken from the aroma wheel. Use your wine club inserts to generate enthusiasm for cellaring your wines, and purchasing more to drink now.
We know how it is running a wine club, staying on top of returning member emails, monitoring undeliverable shipments, and following up on expired credit cards. You don’t have time to be babysitting a freelance designer, coaching them on how to work with typography or to read your winery’s brand standards. You just want to hand the job over and know that it will get done.
We understand the challenges you are facing, and are here to make your job easier. Take a few minutes to give us a call and we’ll save you many many hours.