For a small winery, getting noticed can be difficult. And despite all that passion and the number of harvests you have under your belt, a cool name and a website just doesn’t qualify as a marketing strategy.
The thing is, you’re facing a lot of competition, and most of your customers have trouble telling one wine from another. The number of wineries is increasing every year, while the number of visitors to each tasting room is decreasing. The demographics are changing, with the biggest spenders, baby-boomers, now cutting back on their wine consumption, while their children, millennials, are not convinced that your $45 unknown Pinot is a better spend than two cases of beer.
To pull a quote from the Silicon Valley Bank 2019 State of the Wine Industry Report,
“The factors leading to the success of wineries over the last 20 years will not enable those wineries to sustain those successes. This means that the winning sales strategies being leveraged today will slowly prove fallible tomorrow.”
How many people visit your website each day? Where do they come from, and how long do they stay? How do you know the answers to these questions? And, how can you use this information to further improve your results?
We work with small wineries and winemaker/owners to help them define their category and appeal to their audience. We know how to develop strategy designed for customer engagement specifically with wineries.
Hey, guess what? Running a winery profitably is not a slam-dunk. The wine industry is a saturated market, and it’s hard to stand out. We can step in at the drop of a hat and provide you with winery marketing services at whatever level you need, from just a couple of hours one-time, up to a complete overhaul of your entire marketing system.
We’re here for you. Whether you’re just starting out and needs someone to get you pointed in the right direction so you don’t end up wasting your money, or you’ve been around a while but are not seeing the results you want, we can make a difference. Take some time and read how we approach Positioning or Attracting New Audiences and then take a moment to get in touch. We’re very easy to talk to.