Small Wineries need a wine marketing strategy that is beyond clever
For a small winery, getting noticed can be difficult. And despite all that passion and the number of harvests you have under your belt, a cool name and a pretty website just doesn’t qualify as a marketing strategy.
The thing is, you’re facing a lot of competition, and most of your customers have trouble telling one wine from another. You need to have a strategy that ties all the pieces together and brings new customers into your sales funnel every single day.
Do you pour your wines at events, hoping all that free wine will lead to loyal customers? Do you visit restaurants and ask them to put your wine on the menu, hoping it will lead to more wine club members? These tactics may have been effective for some big brands in the 1980’s, but they just don’t pay off for winemakers in today’s saturated wine market. You and I can remember the flavor and texture of a wine we tasted three years ago, but most consumers don’t remember a wine they tasted last week. It doesn’t matter if you knock their socks off — you have to win their emotions too.
To pull a quote from the Silicon Valley Bank 2019 State of the Wine Industry Report,
“The factors leading to the success of wineries over the last 20 years will not enable those wineries to sustain those successes. This means that the winning sales strategies being leveraged today will slowly prove fallible tomorrow.”
We help wineries create a demand for their wines.