Wineries that struggle with being noticed and being remembered are often saying the same thing as thousands of other wineries;
“We are a small, family-owned winery producing small batches of natural/organic/artisan wine as an expression of the local terroir.”
It’s hard to be memorable if you’re making yourself sound the same as everyone else on the block.
Understanding your winery’s audience, identifying your category, defining a content strategy … seriously, it sounds like a bunch of Blah Blah Blah — something that can most definitely be put off for another time when things aren’t so busy — but these exercises are your ticket out of the daily grind of trying to flog more cases of wine.
Wouldn’t things be easier if you were only competing with a dozen other wineries instead of thousands? That is where we do our thing. We get to know your story, and we look at it through the lens of your audience, whoever they might be, to see if it’s something that resonates with them. In almost every instance we’ve seen where a winery is struggling to get noticed or to be remembered, there is a disconnect between what the winery is saying and what their audience cares about.
How do your customers first hear about you? How do people who have never heard about your winery find your website? When someone first visits your website, what are they looking for? Do you have a plan for keeping them? How many of your Instagram followers are clicking over to your website? How are you growing your email list?
A successful marketing strategy for a winery requires you to be in a lot of places, not merely at the same time, but all of the time. Of course, there are tools that enable you to do this, but a comprehensive marketing strategy is so much more than a clever label and a Shopify site. All the many components need to be configured so they work together, attracting new audiences to your funnel and constantly bringing them closer to becoming loyal, engaged customers.
The tricky part for wineries is being able to cover all the bases. The SEO strategy, the content strategy, the segmented emails, the landing pages, the audience funnels, the engagement strategy, the brand story, the social strategy, the customer experience … and there’s still more that can be done.
This is where having the people who can jump in anywhere can make all the difference. We help fill in the gaps, providing a measurable return on your marketing dollars, paying for itself many times over.
Understanding your winery’s audience and knowing your place within the market is the very first step in standing out against your competition. We help you get clear insights on what you can do to get more visitors to your website, increase engagement, and turn more first-timers into long-time customers.
Where to go from here? That depends on what you consider your biggest challenge to be: