Download the Winery Positioning Workbook and become the master of understanding your competition, your audience, your winery’s strengths, and your weaknesses to define your winery’s niche. You’ll be like Master Shifu in Kung Fu Panda.

Defining your winery’s positioning is perhaps the single-most important marketing activity you’ll ever engage in. In conducting this exercise, you’ll be able to identify who are really your winery’s competitors, and how you can out-compete them. You’ll identify who your audience is, and how to communicate to them.

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