How do you describe your winery? Are you a small, family-owned winery producing wines that seek to express the unique terrior of your vineyards? That’s pretty good, but isn’t that what everyone else is too? With over 4,500 wineries in California alone, how can you possibly hope to stand out?
If it feels that your marketing efforts aren’t paying off, if you feel like you’re running out of ideas for how to say the same thing, then it might be time to make a change. If you want your customers to stick around, talk about you to their friends, read all your emails, and keep buying your wines … there’s good news! There’s more that you can do.
Positioning your winery is about defining your category
It’s about identifying that space where you are the best at what you do, and then owning it. It gets tricky though. Are you the only winery in California producing naturally made Zweigelt in the true Austrian style? There might not be enough people who care about that. That’s where the number-crunching comes in.
We help you position your winery in a space that you can win
We help you determine whether you’re competing within the space that makes sense for you — your winery, your size, your winery’s own particular personality, and your goals. We know this sounds like a bunch of blah-blah-blah, but it’s really quite methodical. We’ll walk you through the entire process.
Positioning your winery might seem like something that can be put off, but let me share with you an old Chinese proverb:
The best day to plant a tree is 30 years ago.
The 2nd-best day to plant a tree is today.
Likewise, the best time to conduct a positioning exercise for your winery was before you ever even opened. The 2nd-best time is right now. So get in touch and let’s schedule a time for a free consultation. By the end of the hour, you and I will both know whether we’re a fit for each other, and if we should move forward — all without costing you a penny.